Rare magic happens when really good people work together. They exceed their boldest visions.
That’s the mission of Really Good Partners.
We love this promise. And we live it.
We help leaders + organizations at pivotal moments figure out what’s next, shape it, build it + bring it to life.
Really Good Partners is a really good boutique strategic + creative business consultancy. We bring decades of experience across business, brand marketing + partnerships when something important needs to change, evolve + grow.
Our work is direction-setting, revenue-generating, momentum-shifting + culture-defining—designed to deliver measurable impact where it matters most.
WHY CLIENTS REACH OUT TO US
Growth has stalled + the next stage is unclear.
AI + emerging technologies are changing the game.
The brand needs to catch up to where the market is going.
A new vision needs definition, structure + scale.
A launch or priority initiative needs experienced leadership…now.
They seek new partners, audiences + sources of revenue
What We Do.
HOW WE CREATE VALUE
Define What’s Next
Crystallize the opportunity + create the path forward
Vision + business Strategy
Positioning + brand development
Audience definition + competitive advantage
Business roadmap
Build the Opportunity
Turn strong ideas into something real + viable
New businesses + ventures
IP-products, platforms + experiences
Revenue development
Blueprint from concept to execution
Drive Growth
Open new doors to partners, audiences + revenue
Partnership + sponsorship models
New business + market opportunities
Concept creation + pitch development
Deal structure + support
Go-to-Market Strategy
Bring strategy to life + build momentum in the Real World
Launch tactics + market activation
Messaging + storytelling that resonates
Thought leadership + cultural relevance
Audience engagement + experiences that build affinity
Who We Are.
We are Harriet Seitler and Peggy Panosh, founders of Really Good Partners. Our roots run deep in media, entertainment, tech and wellness—with decades as senior executives for Harpo Inc where we built Oprah’s brand and businesses into a global gold standard of trust, purpose and excellence. We brought strategy, creativity and pragmatism together - to create unparalleled success.
Harriet Seitler
Harriet is Co-Founder of Really Good Partners. She’s a C-Suite Executive; Advisor, and Board Member with high-impact success in media, technology, start-ups, brand creativity, and strategic business growth. She is the acting CEO of SignUP Media, a start-up bringing sign language to the Deaf community worldwide.
She was CMO/EVP for Oprah Winfrey, where she wrote the iconic “Live Your Best Life” tagline. She ran marketing for ESPN, MTV, and Learneo, an ed-tech unicorn.
Harriet serves as advisor/board member to Whalar, a creator economy leader, and GSV Ventures, a leader and investor in the education and workplace innovation space.
Peggy Panosh
Peggy is Co-Founder of Really Good Partners. She’s a global brand strategist + business development expert with a career spanning executive leadership roles with Oprah Winfrey’s Harpo Studios, CBS Corp/Viacom, Westwood One + Healthy Minds Innovations-at the University of Wisconsin. As a consultant, her client roster included: Advertising Week Worldwide, Spark Foundry/Publicis Groupe and WW. She has also served on boards for Art Works Projects, Healthy Minds and AW Worldwide.
Her creative talents uniquely come to life in visual storytelling, with her art featured on CBS Sunday Morning + by Rosewood Hotels + Resorts, Soho House + Live Nation Women. Her first book, Billions of Besties: A Celebration of Fascinating and Simply Exceptional Friendships was published by Tiller Press/Simon + Schuster.
Our Really Good Partners.
Our most breakthrough, memorable work has been with really good people and brands who are as committed to collaboration, invention and excellence as we are. Together, we've created really good outcomes.
We'd love to partner with you.
