Rare magic happens when really good people work together. They exceed their boldest visions.
That’s the mission of Really Good Partners.
We love this promise. And we live it.
Really Good Partners is a really good boutique brand, marketing and business development consultancy. We specialize in guiding clients through key inflection points of change. Together, we build actionable, creative and strategic solutions- that deliver exceptional outcomes.
With business acumen and a relentless drive for excellence, we bring heart and integrity to every step of your growth. We’re your really good partners on the journey to extraordinary.
What We Do.
Brand Strategy + Evolution
In a world full of noise, standing out is everything. We help you integrate your why and your unique edge into strategies that create the emotional connection defining every enduring brand. We combine art and science, with wisdom, spark and originality.
Business Development + Partnerships
Rethink, reinvent, and rebuild. That’s how we embrace change-with vision, invention and practical know-how. We identify high potential markets, the most prolific partnerships, and impactful ideas – to scale with precision and passion. Then we construct the ideal business frameworks for lasting growth and impact.
Market Research + Consumer Insights
Diving into the nuances of how consumers think and behave, we identify emerging trends that matter. Informed with the right data, we share sharp, wise, and future-savvy ideas – to help you shape what’s next.
Go-to-Market Strategy
With strategic clarity, hardworking tactics, and stellar creative, we design go-to-market plans that ignite action, deep engagement, and build lasting brand loyalty. Our multi-layered, results-driven blueprints empower brands to thrive in competitive landscapes and connect meaningfully with consumers.
Who We Are.
We are Harriet Seitler and Peggy Panosh, founders of Really Good Partners. We have wide ranging media, entertainment, tech and wellness experience, including 20 years as senior executives for Harpo Inc. We built Oprah’s brand and businesses into a global gold standard of trust, purpose and excellence. We’ve brought strategy, creativity and pragmatism together - to create unparalleled success.
Harriet Seitler
Harriet is a C Suite Executive; Investor, Advisor, and Board Member with high-impact success in media, technology, start-ups, brand creativity, and strategic business growth. She is the acting CEO of SignUP Media, a start-up bringing sign language to the Deaf community worldwide. She is also managing director at Bistro Partners, an early-stage investing boutique.
She was CMO/EVP for Oprah Winfrey, where she wrote the iconic “Live Your Best Life” tagline. She ran marketing for ESPN, MTV, and Learneo, an ed-tech unicorn.
Harriet serves as advisor/board member to Whalar, a creator economy unicorn, and GSV Summit/Ventures, a leader and investor in the education and workplace innovation space.
Peggy Panosh
Peggy is a global brand strategist and business development expert with a career spanning executive leadership roles with Oprah Winfrey’s Harpo Studios, CBS Corp/Viacom, Westwood One and Healthy Minds Innovations-at the University of Wisconsin. As a consultant, her client roster included: Advertising Week Worldwide, Spark Foundry/Publicis Groupe and WW. She has also served on boards for Art Works Projects, Healthy Minds and AW Worldwide.
Her creative talents uniquely come to life in visual storytelling, with her art featured on CBS Sunday Morning and by Rosewood Hotels + Resorts and Live Nation Women. Her first book, Billions of Besties: A Celebration of Fascinating and Simply Exceptional Friendships was published by Tiller Press/Simon + Schuster.
Our Really Good Partners.
Our most breakthrough, memorable work has been with really good people and brands who are as committed to collaboration, invention and excellence as we are. Together, we've created really good outcomes.
We'd love to partner with you.
